A few words with Daniel, owner of this Liverpool based online store.....
HOW DID U START, AND WHAT ARE YOUR MAIN GOALS?
Distant Echo was launched in April 2011. For many years I have been inolved in various clothes related websites and have wrote software that spiders and collates information from dozens of websites. Along side this I've also got a healthy passion for what many would call football casual clothing. Sometime in 2011 I decided to press ahead and merge these two interests and - alongside other business ventures - launch a site selling designer clothing that, in one way or another, celebrates football culture. We aim to stock a wide range of quality clothes that appeals to people of a certain ilk. And we aim to do it all in a genuine and fair manner!
WHAT KIND OF BRANDS ARE MORE LIKELY TO BE INCLUDED IN YOUR ESTORE?
The labels that we stock all take at least some inspiration from football and music sub cultures. Some of these brands, such as 80s Casuals started out by printing t-shirts with designs that have nods towards the antics of young football fans two decades ago before becoming 'proper' clothing labels. Other newer brands such as Peaceful Hooligan have set out their stall by manufacturing fine clothes that will be of interest to a certain type of football lad. We've got the likes of The Casual Connoisseur on board who have built up a cult following with leanings towards film and popular culture as well as football. And of course we're proud to stock Three Stroke Productions on the site who take big doses of inspiration from Mod.
HOW WOULD YOU DESCRIBE TO YOUR CUSTOMERS WHAT THEY WILL FIND WHEN THEY APPRACH DISTANT ECHO?
Visitors will find a wide range of clothings that broadcasts a certain message without being too overt. There is definitely an emphasis on quality and designer. Although some items could be considered as 'fan-related-merchandise' the clothes are not the type you'd find in a traditional fan-shop or stall. The mainstay is t-shirts. Some of the brands stocked have made their name through t-shirts however there's also hooded jumpers, coats, polo shirts and more. In the summer shorts did particularly well!
IT SEEMS THE MUSIC SCENE PLAYS AN IMPORTANT ROLE IN DE...CAN YOU TELL US A BIT MORE ABOUT IT?
Music undoubtedly plays a major role in what we do. Although I'm sure some would contest it I'd say that music has played a massive and consistent role in casual culture throughout the years and will continue to do so. From the clothes themselves to the creativity that the culture has spawned the music; from mod to ska, acid to Britpop to latter day Indie it's almost ever present. And I think it always will be. I think it's fair to say that for a lots of our customers going to a good gig means as much - if not more - than going to a good football match. To help harness this and show our commitment at Distant Echo we've recently being supporting grassroots live events by helping assist with the selling arrangements of a few gigs and even a Warehouse rave in the North of England.
We're looking forward to continue building what we started in the forthcoming year. We've been working closely with the labels to expand on the range and plan ahead to the summer. The next month or so will see some significant new stock arrive on Distant Echo including some exciting new lines from Three Stroke Productions.
Find out more about http://www.distantecho.co.uk/