Friday, 18 May 2012

Alan Tyler on Three Stroke Productions designer t shirts

One of the main features that is most definitely representative of Three Stroke Productions are the graphic designs on our T- shirts. As most TSP fans know, T- shirts play a crucial role for us. The fabric, the fit, the colors, and the decoration are all ingredients of our recipe that must be dealt with with the maximum care. Nowadays the market place is packed with plenty of T- shirts, so quality and image wise you have to be on the ball. We work with a team of free lance graphic designers from mainly England, Wales, and Italy. Investing a lot into research to create lots of original images. We do our own photo shooting and focus on real people from the scene such as  Mods, Casuals, Rockabillies, Scooterboys,  etc. Every image delivers a message. Protest, irony, pride, fun...
We like to think our designs tell stories, with some of them telling our own personal story. That's why most of our designers and our models come from the scene. The right style and the right attitude is transferred onto the T- shirts...
The first Three Stroke Productions T- shirt was issued in back 1997. It was a standard T- shirt with a heat transfer of our classic logo. 

To this day that style is still our best selling one. Although no longer with a heat transfer but with a fine traditional flock technique..

After a couple of years we introduced our first original designs. We had a chat with a Mod artist who accepted to assist us with the first set of  designs...

This t shirt was issued in 2003 for the London Three Stroke Combat Studio (MMA and BJJ) 
The "Getting Ready for the Battle" design (plus others) was issued to celebrate some of the national team taking part in the  Football World Championship 2006

The need for new and fresh original designs increased year by year so we got in contact with other respected artists. This began the launch of more and more styles. We often receive offers of designs from many artists who share our subculture passion for Mods, skins, terraces, and music.

Terrace Culture

The Good, The Bad and the Ugly....

Revolution ! !
Old School Football

Scooterism and pop art
The Lucky Streak design was  of the 4 t shirts dedicated to the "streakers" in 2007

In 2010 we started a collaboration with the famous casual artist  A guy called Minty

Many years exploring the world of graphic arts and living the scene -  collaborating with artists all over Europe. We are proud to offer about 30 new designs each season. 
Our collection consist of several styles developed by different artists using water based inks, digital prints, flock ,and embroidery. With a great selection of designs we decided to offer 4 different range of T- shirts for Summer 2012. Each range come with it's on special Three Stroke Productions tag

"TSSP97" is a range of T-Shirts made by a technique called flock. We use this to achieve colour contrasts between the actual T-Shirts and their graphic designs. Coupled with a smooth suede soft feel to touch..

"English Heritage" aims to portray an "Old England" imagery: Pub-culture and its games such as Bar Billiards, Darts, and various cards games and gambling. Also football as a genuine street game for kids.  

"TSP archive" is a selection of some of our best graphic designs made over the years by our artists in England, Wales, and Italy. They are mainly inspired by the classic Three Stroke Productions world of Mods, Casuals, and Scooters. Always straight to the point subjects with a good dose of humour!

Subcultures" is a celebration of the British subcultural scene. The scene we're born and live in, and that we are proud to belong to. ..

When it's time to prepare a new collection of T-shirts, we literally go through hundreds designs and select our 30 favourites including some of our past years best sellers (which we add to our "TSP archive" set) 
As you can appreciate, it's a hell of a lot of work. Although judging by the amount of feedback we receive, we are very proud about what we're doing.

 We are now about to launch a special Euro 2012 project dedicated to the national teams taking part in the coming Euro 2012 Championships 
As usual more than to the football players our T- shirts are dedicated to the fans following the teams.

Next years plans include a graphic journey through the world of traditional tattoos. More flock (photos) and plenty of new exciting designs...


A photography competition focusing on the world of the British Subcultures. The competition will be open to photographers of all levels and ability. Although this will exclude full-time professional photographers. Over the years we've sponsored and supported several events and bands. Developing a true interest towards these urban styles - hence our wish to portrait the world of British Subcultures and the idea to showcase characters and situations related to them in the most genuine and natural way.   
Photos will include concerts, football terraces, ordinary life, working class life, pub culture, rallies etc. Basically anything delivering a meaningful emotion and a true "subcultural" flavour. The best photos will then be used for an upcoming photo exhibition. Stay tuned for more details.. 

Three Stroke Productions